Post by account_disabled on Feb 17, 2024 23:00:43 GMT -7
and effective . types , and results can be further enhanced by linking with other tools . Collection and accumulation of customer information One of the representative functions of MA is the collection and accumulation of customer information . We accumulate and manage customer information collected from various online and offline channels , such as the web, email, SNS, business cards exchanged at exhibitions, etc. Lead nurturing and scenario automation Nurturing leads prospective customers and automating scenarios are also typical functions of MA .
MA uses collected and accumulated customer information to segment customers based on attributes, hobbies, preferences, and behavioral history . Then, scenarios tailored to each segment are automatically developed, enabling marketing latestdatabase.com tailored to each customer without requiring any man-hours . Specifically, ` `If you have viewed 10 or more pages of the website within a week , we will send you an email with information about the seminar .'' `` We will send you an email with information about the seminar , and if there is a response , we will introduce products and services .''
Implement a scenario such as ` `If you haven't opened an email in six months , the frequency of email delivery will be halved.'' Analysis of measures A typical function of MA is analysis of measures . The revenue process, from the point of contact between a customer and a company to the point of purchase , is often a black box. MA allows you to track and visualize customer movements in each process , allowing you to analyze the effectiveness of your initiatives and allocate costs appropriately . MA is explained in